Problems
Most small and medium enterprises in Southeast Asia didn’t have specific platforms to facilitate work-related communication instead of using personal contacts like WhatsApp, LINE, Messenger, and WeChat.
Combining work-related stuff and personal chat in a single platform isn’t preferred for professionals, as it would split their focus, affect their productivity, and not secure for sharing confidential company information.
Southeast Asia has rich linguistic diversity, including Bahasa Indonesia, Thai, Burmese, Khmer, Vietnamese, Tagalog, Malay, and Mandarin. Although English has become the standard language for business communication, many small and medium enterprises face difficulties expanding their business internationally due to language barriers.